The logo design is based on the association with the company’s product itself. The symbol can also be the first letter of the brand name. Like, for example, McDonald's.
Combined
Combines both image and font. Each element can be used separately for packaging design.
Logo colors
Human thinking is designed in such a way that, first of all, we read color. For example, red is movement and strength, blue is reliability, and green is calm. According to statistics, 80% of clients can identify a brand based on its colors, so choosing the right colors for a logo is one of the designer’s main tasks.
Logo font
Each font, like color, carries its own meaning. Thus, for financial and legal companies, you should choose a font without additional decor—this will emphasize the reliability and status of the company. And now for women's brands you can use more elegant fonts - handwritten or rounded fonts.
What shouldn't be in logo design
A bad logo will not only not contribute to your sales - on the contrary, it can harm the company's reputation. From here, when choosing a logo, make sure you convey the right message and take into account all the features of your niche.
Effective logo:- minimum elements;
- readable font;
- carries a positive message.
Doesn't work: - copied competitor logo style;
- stock images were used during creation;
- is controversial or negative.
Logo from the Cake company
The first message that a buyer reads when looking at a brand is the logo, so thoughtful design is an important key for successful communication with the target audience.
Cake's team of experienced designers will develop a logo that will inspire the client's trust even before he visits the website or makes a purchase in your company's store.
