Teplovodokanal «TVK»
Client
«Teplovodokanal» provides water and heat to the city of Chita in the Trans-Baikal Territory. The company has existed for a long time and has been operating successfully, but the logo and corporate identity are outdated.
Task
Our task was to develop a logo for the website and printed materials, modern, simple and easy to read, with the clearest possible association.
Solution
We took as a basis a stylized image of a drop: thin lines indirectly resemble a winding water supply system.
30hours
we worked on creating a logo
4specialist
participated in the development
- Art Director
- Designer
- Technical designer
- Project manager
5options
was presented to the customer
Process
One of the customer’s wishes was to use recognizable elements, so the first options were with various shapes reminiscent of water, drops, and fire. We also proposed using a sign based on an abstract shape, its lines reminiscent of waves.
Sketches
Mayan
project Manager
The approval went quickly, after the first submission the customer decided on the direction and chose the option on which we continued to work.
Elements of corporate identity
The form was taken from 2 options and combined into a single style.
Result
Modern and recognizable logo, bright and memorable corporate style.
Guideline
All important information is collected in one document.
