Many customers do not see the difference between corporate style and identity, hence they cannot correctly determine what service to order in order to solve their business problems.
Development of a corporate identity is only the main visual solutions of the brand, designed strictly according to certain rules. For example, development of a logo and options for its use on packaging. This format of work is great for small companies.
Identity is a more flexible system for communication with the client. It has a much larger number of design elements—and, therefore, more possibilities.
Basic identity elements:
- logo font (main and additional);
- corporate colors;
- icons;
- pattern.
An identity system is not always required to contain a standard set of elements, and the role of each in it may vary.
Dynamic identity
The wider the set of elements, the more design options for packaging, advertising banners, business cards, presentations and other brand attributes. And when creating new layouts, the designer does not need to draw a new set of graphic elements each time.
Verbal identity
Slogans or any script phrases that your employees use when communicating with the client.
Identity of meaning
Minimum words - more visual images. With their help, you can tell a whole story or give instructions. The problem is that not every client will be able to correctly grasp the essence of your plan.
Ready symbol
As the basis of the style, the designer takes an element from everyday life/mass culture—familiar and understandable to absolutely any person.
Mascot (mascot character)
A common way to attract attention to your brand and diversify communication with your target audience is to create your own character that will fully reflect the character of the company.
A well-thought-out identity reduces the company’s marketing costs several times.
Our team of professional designers and content managers will create a unique design for your company that is easy to remember, will increase trust in the brand, and will also help strengthen your position in the market.