UX audit in 20 000 ₽ and 1 weeks
- Yandex.Metrics analysis
Attendance, audience, gender, age, devices, browsers, exit pages, heat map, webvisor
- Report with a list of problems and shortcomings
Screenshots, classification by importance
- Recommendations for solving problems
- Checking the adaptive version
How we conduct a UX audit
We perform UX audits based on analytics. We pay more attention to data Google Analytics and Yandex Metrics. and our experience in developing websites and prototypes.
- We look at the attendance
How many visitors come to the site, how does traffic change depending on from month. We study the search mechanism - what key phrases people use to search for your site. CJM
- Analyzing user behavior
We study what people do on the site. How to navigate through pages, what interested in what they ignore.
- Forming a portrait of users
Who uses the site, geography, gender, age, devices, etc.
- We are working on the site structure
We sort information into categories, find gaps and logical dead ends
- Heuristic interface evaluation
We represent site users as “characters” of different types. Such the method helps to find and understand its user. The better we understand each character, the more we will satisfy his needs
