Premium Bonus Club
Client
Premium Bonus Club — premium system for retail stores and service enterprises. This is a developed mobile application that allows you to increase your status when shopping in familiar establishments, and use unique services and offers.
Task
Our task was to develop a logo that would fully reflect the status of the company and give the impression of reliability and premium quality of the product. The emblem should look good on the mobile application icon, and the additional pattern should diversify the souvenir products.
Solution
In the process of work, we tried many options with metaphor, geometric shapes, and heraldry. We settled on a simple and visual combination of 3 capital letters of the name, combined into an emblem. The round shape of the sign creates an association with the coin, which is directly related to both the name and the field of activity of the company.
40hours
We worked on creating a logo and corporate pattern
4specialist
Participated in the development:
- Art Director
- Designer
- Project Manager
- Editor
10options
It was created by our designers, 6 of which were presented to the customer
Development
Stage 1
In search of the optimal solution, we tried different options, from character searches to simple font solutions.
Maya Cherneva
project Manager
Discussion of the first options made it clear in which direction we should move further, the customer was able to more clearly formulate his wishes.
Stage 2
The customer decided to go with the first option, but move away from the association with heraldry and concentrate more on the sign consisting of the first letters of the name. At the same time, the company name changed to Premium Bonus Club.
The customer accepted one of the options, we finalize it and move on to the next stage.
Pattern
After agreeing on the final version of the logo, we began to develop the pattern.
Final pattern
After the proposed options, it was decided to abandon the pattern in favor of a simple, laconic geometric background.
Result
After the proposed options, it was decided to abandon the pattern in favor of a simple, laconic geometric background.
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