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Premium AgroMicrogreen farm

Identity
Client

A company producing microgreens, as well as salads and drinks based on them. The product is innovative, premium segment, ready to eat right out of the package.

Task

Our main task was to convey information to the consumer: the product can be consumed directly from the packaging without additional processing and cleaning procedures. The product is produced exclusively using manual labor, which allows it to remain of the highest quality and usefulness.

Solution

During the brainstorming process of our team, we decided to take a fresh green sprout as the basis for the logo. It reflects the specifics of the company’s activities as accurately as possible and conveys a feeling of purity and simplicity. Without any heavy elements, the correct first impression and overall perception of the logo are created. The laconic format of the font is inherited in patterns - in the form of sketches of leaves and sprouts.

Corporate colors
Primary colors
CMYK
70, 0, 90, 0
# 5B5A5D
RGB
78, 184, 87
Pantone 7488 U
CMYK
100, 37, 100, 60
#003F1D
RGB
0, 63, 29
Pantone 7488 U
Additional colors
CMYK
10, 0, 10, 90
# 373D3B
RGB
91, 90, 93
CMYK
90, 30, 95, 30
# 056839
RGB
90, 30, 95, 30
0, 63, 29
Brand fonts
For headings H1

TT Cottons Regular, 32 pt

For headings H2

TT Cottons Regular, 18 pt

Subtitle H3

Geometria Bold, 10 pt

Typography

Geometria Light, 10 pt

70%

Сноска Light Italic, 9 pt
Additionally
Free space around the logo
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Elements of corporate identity
Elements of corporate identity
01.
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02.
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Elements of corporate identity using business cards as an example
03.
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04.
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