Corporate identity development

Задача

Create a logo and corporate identity for a low-rise residential complex "Italian Quarter" in Romanovka. Project concept — cosy suburban block not far from St. Petersburg. At the basis of architecture and stylistics — the idea of creating a sunny corner for living in the north city, images of a picturesque Italian suburb and family values.

Logo search

Starting point — warm images of Italy: sun, street, paving stones. Further there were associations with classical Italian architecture and even with a pizzeria. But during the search, we came to the fact that This is not enough. Something completely new and unusual was required.

It was decided to refuse the font part from antiqua, classic for Roman writing.

III

Solution

As a result, we managed to find a sign that visually connected the residential complex in Romanovka and an authentic element of Italian life. This sign — symbiosis of house plans with the shape of Italian shutters. It is concise and easy to read and looks modern — no old Italy.

Final version of the logo

Corporate colors

Based on Italian flag

Corporate pattern

Based on Italian architecture

illustrations

In as images on the website and in printed production it was planned to use renderings of a residential complex. But it soon became clear: something is missing here.

More sun and comfort!

We developed branded illustrations for printed materials and the main page of the site. It turned out to be what you need — bright, sunny an image that exactly corresponds to the concept of the residential complex "Italian Quarter".