Identity
Harpiks
Client
Harpiks — manufacturer of epoxy and polyurethane floors for various purposes. The peculiarity of the product is that all materials are environmentally friendly and of the highest quality. The company not only produces flooring, but also carries out on-site installation.
Task
Our task was to develop a friendly and memorable logo. The customer was inclined to use the character, as well as to make an association with resin - this is how “harpiks” is translated from Swedish.
Solution
While working, we settled on the image of a bear. On the one hand, this character symbolizes reliability, strength and solidity. On the other hand, the bear is invariably associated with coniferous forests, nature, and also with the country of origin. We chose clean but not loud colors and kept the illustration of the bear's head simple.
40
hours
We worked on creating a logo and corporate pattern
4
specialist
Participated in the development:
Art Director
Designer
Project manager
Editor
Art Director
Designer
Project manager
Editor
10
options
It was created by our designers, 5 of which were presented to the customer
Process
Development
Stage 1
In the first submission, we offered the customer about 5 options, the main themes of which were images of a bear, forest and wood texture.
01.
02.
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04.
05.
Stage 2
The customer chose the option with an emblem depicting a bear's head. We have finalized this option and also added illustration as an element of corporate identity for printed products.
Wooden textures are embodied on the site Harpiks
Guideline
Guideline
The final stage of work is a guideline in which we collect the main versions of the logo, rules of use, corporate colors and fonts, as well as a pattern or elements of corporate identity.
